Splitting Apple in two Yet another example of how the media turns the ordinary into a scandal

SAN FRANCISCO, CA—Apple CEO Steve Jobs fired back last week about the reported problem with the iPhone 4 stating, “This is life in the smartphone world; phones aren't perfect. We haven't figured out a way around the laws of physics yet."

  

This so-called “news story” reminds KP contributors of comedian Louis CK’s observation about modern technology and people. In a bit he relates the story of a fellow airline passenger complaining about losing his WiFi signal while in mid fight. Mr. CK’s take is, “How are you not amazed…like, oh my God, I’m flying through the air in a chair.” His reaction was to tell the passenger to take it in stride; after all, “The signal has to go to space” and back.

A couple of months ago it was Toyota that took a media lashing, which led to a congressional tongue lashing, but that story has gone aside for now, BP took its place. Now, the Gulf Oil spill is a legitimate news story and to an extent, so is the iPhone. But at a return rate of a meager 1.7 percent—under the industry average—why so much coverage? One thought: Mr. CK is right, we don’t find technology amazing, even when experiencing the most technological breakthroughs of all time.

-- Killswitch Politick

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